EASTMAN INNOVATION LAB WEBSITE

Client: Eastman
Project type: Web
My role: Concept, UX & Creative direction
Agency: Uber Digital
Year: 2015

Discover. Explore. Inspire.
Eastman has always used the online Innovation Lab to connect designers with brands and technology. Uber brought this concept to the next level with this new release of the site. We redefined the content strategy behind the platform and new relationships between materials, professionals and stories.

We developed a content-rich framework for the Stories and designed a brand new Themes section, the ideal space for the conversations between the brand and the design community.

THE EASTMAN EQUATION

Our first approach to the project was the definition of the new content strategy: stories will be told following the four principles of the Eastman equation:

EIL MATERIALS: A NEW VISUAL LANGUAGE

How to represent a material? We developed a unique visual language, trying to go beyond traditional techniques and visual clichés.
The shape system, made of primitive 3d objects and a bespoke colur palette guide the user through the journeys and identify the material categories in all the sections of the site.

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A MODULAR SYSTEM

Modularity and visual tactility were the leitmotifs of the UX experiments at the beginning of the project. They soon began the pillars of the interface, entirely developed following the principles of Atomic Design.

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RESPONSIVE DESIGN

The website is fully responsive and optimized for all the resolutions, from big screens to mobile devices.

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