Discover. Explore. Inspire.
Eastman has always used the online Innovation Lab to connect designers with brands and technology. Uber brought this concept to the next level with this new release of the site. We redefined the content strategy behind the platform and new relationships between materials, professionals and stories.
We developed a content-rich framework for the Stories and designed a brand new Themes section, the ideal space for the conversations between the brand and the design community.
EIL MATERIALS: A NEW VISUAL LANGUAGE
How to represent a material? We developed a unique visual language, trying to go beyond traditional techniques and visual clichés.
The shape system, made of primitive 3d objects and a bespoke colur palette guide the user through the journeys and identify the material categories in all the sections of the site.