DREAM RACING BRANDING

Client: Dream Racing
Project type: Branding
My role: Art Direction, Design
Agency: Uber Digital
Year: 2011

Dream Racing is a premium driving experience in Las Vegas. The client came to Uber with the initial business idea and commissioned the agency with the creation of the brand, photography style and all the collaterals (car livery, helmets, accessories, etc).
We flew to Las Vegas to capture the super cars in action and came back with a huge amount of footage, enough to build a beautiful promo video (go to the bottom of the page to watch the video).

BP-DreamRacing-logo-designBP-DreamRacing-logo-design
BP-DreamRacing-stylesBP-DreamRacing-styles
BP-DreamRacing-logo_2BP-DreamRacing-logo_2
BP-DreamRacing-car-liveryBP-DreamRacing-car-livery
BP-DreamRacing-car-picBP-DreamRacing-car-pic
BP-DreamRacing-helmetBP-DreamRacing-helmet
BP-DreamRacing-suitBP-DreamRacing-suit