CORNING GLASS CLASS

Client: Corning
Project type: Educational microsite
My role: Art Direction, UX, Design
Agency: Uber Digital
Year: 2012

Corning is the world leader in glass manufacturing and innovation. They asked Uber to produce a microsite and bring to life 12 facts about this incredible material. 
Animations, videos and infographics engage and inform the user through a simple vertical journey, made more interesting with the use of parallax transitions.
The ambassador of the interactive experience is Dr Bocko, Chief Technology Officer at Corning Glass Technologies.

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Uber expertise in CGI and motion graphics has been used to create a collection of 3D artworks. They make the experience visually rich and help users to understand the scientific thories behind the facts.

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Infographics are often the most effective representation of complex facts and figures, especially when maths gets heavily involved.

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The layout is a collection of one-page facts about glass. Each fact have been illustrated in its own board and is supported by informative text.

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