The BP SLL website is an online learning portal, it aims to support empoyees' transition from a "leading others" to a "leading managers" role in the company. Leadership development often comes with performance issues, so the website offers assistance and relevant material to make the transition smoother and faster.
Uber partnered with the BP Learning Team from the early stage of the project. We helped define the content strategy and the information architecture of the site; we also created static and animated content for the launch.
ILLUSTRATIONS & INFOGRAPHICS
Illustrations and infographics have been used to explain the most articulated and abstract concepts on the site. The tight connection between the leadership development topic and complex psychology theories made these media essential to simplify the journeys and make them more accessible.