Client: BP
Project type: Web app
My role: UX&UI, Creative Direction
Agency: Uber Digital
Year: 2016

Ascent is a web app designed to support employees with their self-evaluation activities.
Users can set goals and tasks to achieve them, invite colleagues to give feedback and keep track of the personal progress.

The hero element in the interface is an interactive spider diagram that represents personal development and shows the Plan progress through different stages.

The user picks Aspiration and Goals. The selection determines the shape of the empty diagram (Your plan).


A detailed questionnaire generates a list of Activities. The user can invite colleagues to join the experience: the combination of personal and peers feedback will determine the shape of the diagram in the dashboard.


At this point the user is invited to go offline and start completing the Activities: the more they achive goals, the more the diagram will reflect their improved skillset.