A lot of people spend their Tube journey reading. That behaviour represents a potentially huge amount of data for platforms like Amazon, service providers like TFL and to the readers themselves. What's the Northern Line best seller? What's the "most horror" journey in the London Underground? What's my usual reading journey?
Amazon Tube App is a concept I have developed with Adam Varga, former colleague at Uber, during lunchtime brainstormings and quick chats by the coffee machine. The result is a roughly defined multi-platform product that could potentially be developed into something more serious in the future.
Different sets of data will be collected by the app and generate different types of experiences and campaings. There will be best seller charts by Zone and recommendations written by commuters. The Tube map becomes the canvas of an infinite combination of infographics and interesting reading facts.